CholineUp is a microcapsulated choline chloride specifically designed for ruminant animals, which require extra supplementation of exogenous choline chloride during the perinatal and lactation peak periods to avoid fatty liver, liver necrosis, renal cortical necrosis, renal failure and ketosis.
Why rumen bypass protected preparation is required?
- Non-coated choline chloride is easily degraded by rumen microorganisms by 98.6% and produces toxic intermediate metabolites such as ethanal and trimethylamine.
- Non-coated choline chloride is easy to absorb moisture which leads to feed caking and make it difficult to be s mixed evenly in feed.
- The hygroscopicity of choline chloride results in loss of nutrients in feed. Studies have shown that after one month of storage, a pre-mix containing choline chloride experiences a 15% loss in vitamin A, 36% loss in vitamin K3, 30% loss in vitamin B1, and 5% loss in vitamin B2. After six months of storage, the losses increase to 42%, 100%, 73%, and 44% respectively.
Product Characteristics
CholineUp adopts a unique rumen-bypass protected technology to coat choline chloride so that it can be released and absorbed in the abomasum and small intestine thus playing its unique active function.


Advanced coating technology ensures higher bio-availability. The rumen bypass rate is up to 80%


Product Effect
1. Effectively reduce the incidence of ketosis

2. Improve milk yield effectively

3. Reduce the risk of fatty liver

Product Information

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